Blog

How to Build a Positive Online Reputation

By: Lori Gama Friday May 20, 2011 0 comments Tags: Consumer Reviews, Google Reviews, Lightspeed Survey, online reputation, Yelp Reviews

How to Build a Positive Online Reputation

Making your customers happy on a consistent basis is the number one thing you can do to build a positive online reputation. Happy customers, who are under the age of 30, are more likely to post an online review in any number of places such as Yelp, TripAdvisor and/or Google. But so are the unhappy customers. A recent Lightspeed Research survey discovered that after reading just two negative reviews about a company, consumers won't bother doing business with that company, no matter that two total strangers posted those reviews.... Read More


Did You Know You're Naked? Your Online Reputation is Showing

By: Lori Gama Saturday October 16, 2010 0 comments Tags: Facebook, online reputation, SEO, Social media, Social Networking, Twitter

Did You Know You're Naked? Your Online Reputation is Showing

People can check out your Online Reputation (your O.R.) by reviewing your Social Media profiles in Twitter, LinkedIn, Facebook and other places on the Web. They'll also check your Web site, your blog and they'll "Google" your name to see what information shows up. I call this process "downloading" Social Media. Doing the "down lo" on you means that I quickly "know" or have a perception of your character by the digital footprint you're tracking around the Web. I do one one more thing: I check my "gut" (my inner sense or intuition) about you... Read More


Your Google Profile is Your Social Hub

By: Lori Gama Tuesday January 19, 2010 12 comments Tags: google, google profile, online reputation

Everyone Googles their own name, right? That's great that you're doing this. You're taking the first step of monitoring your Online Reputation. Before a company decides to do business with you or even to just reach out to you and say hello, they are Googling your name and your company name to see what they find. Here's a HOT tip that will help you and your Online Reputation: Be sure to go to: http://google.com/profiles and create your FREE Google Profile. Create a great first impression when people Google your name by... Read More