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These ideas will help you think of things to Tweet about and also help you figure out exactly: what IS Tweetable? You'd be surprised at how helpful you can be to your Twitter followers when you simply start sharing YOUR unique perspective and expertise. But you do have to mix it up with some personal glimpses of the "non-business" side of you, too. Here's a list of 17 things to Tweet about and help you get going. Tweet your own advice - of course! In Twitter, people follow you for a reason. Usually, it is your unique expertise.... Read More

Lori's Favorite Tweep of the Week @DenisseIcaza Denisse Icaza  is a Latina blogger and entrepreneur who founded  Ahoras para Mamá  (Translation: Savings for Mama):  a website that serves the Spanish-speaking community. The site is jam-packed with coupons that moms are in need of.  Denisse's Facebook community is made up of 7,806 fans (!)  and growing strong. She's one of the elite Disney Social Media Moms who gets to check out fun, new stuff at Disney World and blog about it or create a video about it. Denisse's... Read More

David Eun survived a plane crash and  lived to Tweet about it.  His Tweet was shared (ReTweeted) more than 31,000 times in its first 4 hours of publication. Once again, Twitter was faster than traditional news sources, beating CNN and others, because an eye witness to an important, breaking news story Tweeted about it as soon as he possibly could after crash landing. What added to the swift sharing was that David is a Samsung Executive and a friend of hugely popular Tech Guru  Robert Scoble (@Scoblizer)  who sensitively broke the news to... Read More

If you're overwhelmed and even a bit sick of Social Media then you need my Social Media Detox Diet to help you detoxify yourself and get back to having fun with it, plus: grow more business. It's extremely important to include social marketing in your marketing strategy, when it's done right. Just don't over-do it. If you find yourself getting obsessed with checking Facebook in line at the bank, and Tweeting while driving (stopped at a red light, hopefully), then it's time admit you have a problem and detox from your addiction. Otherwise,... Read More

I was a BETA tester of Twitter Lists, back in the day, before Twitter officially rolled out the list feature. We were nicely told by Twitter (via a message on top of our profile pages) to keep it quiet and start building lists (well, they weren't really that bossy but you get my point). We were so excited to be BETA testers but even more excited that Twitter created this new tool to help us filter whom we wanted to keep track of.  In the "old" Twitter, you could easily find out how many lists you were added to by other people simply but... Read More