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If you're overwhelmed and even a bit sick of Social Media then you need my Social Media Detox Diet to help you detoxify yourself and get back to having fun with it, plus: grow more business. It's extremely important to include social marketing in your marketing strategy, when it's done right. Just don't over-do it. If you find yourself getting obsessed with checking Facebook in line at the bank, and Tweeting while driving (stopped at a red light, hopefully), then it's time admit you have a problem and detox from your addiction. Otherwise,... Read More

I was a BETA tester of Twitter Lists, back in the day, before Twitter officially rolled out the list feature. We were nicely told by Twitter (via a message on top of our profile pages) to keep it quiet and start building lists (well, they weren't really that bossy but you get my point). We were so excited to be BETA testers but even more excited that Twitter created this new tool to help us filter whom we wanted to keep track of.  In the "old" Twitter, you could easily find out how many lists you were added to by other people simply but... Read More

Infographics, one of the most popular visual arts of the 21st century, can be compared to ancient cave paintings , known as "rock paintings" and petroglyphs - the carvings on the walls of caves and rocks. Those ancient designs and today's infographics accomplish the same thing: portraying complex data in a visual and easy-to-understand way. "The shaman would retreat into the darkness of the caves, enter into a trance state and then paint images of their visions, perhaps with some notion of drawing power out of the cave walls themselves."... Read More

By now you've probably heard from someone (a Facebook friend, most likely) that Facebook is going to change over our fan pages into the new look of Timeline on March 30, 2012. Late last year, Facebook did the same thing to our profile pages. Don't wait until the end of March to changeover: be proactive and do it now. "We've found that people have a better experience viewing your timeline when they see a cover that is as  unique  and individualized as you are. This helps people learn more about you. " - Facebook Help Center . ... Read More

There's a tool that exists that's an  absolutely HUGE opportunity for you to get found by your local customers  and you probably already own this tool:  your smartphone.  More importantly,  your "probable" customers most likely own a smartphone.  With  95% of smartphone users searching for local businesses on their phones and with   88%  of  these  consumers taking action within the day of their search,  you simply must have a mobile-friendly version of your website . My hunch is that most of these local searchers take... Read More