Wednesday October 28, 2009 2 commentsMashable.com, the Social Media website that breaks hot news and keeps us all informed of Web-related topics, recently ran a post called How To Measure Social Media ROI . The writer, Christina Warren, mentioned "Sentiment" as one of the things you should measure and analyze on your Social media. I wrote my post in response to theirs.
Measuring your "sentiment" with your Twitter friends is an interesting undertaking. Why would you want to measure such a thing? With a tracking and measuring tool, you can then improve your service and/or products you sell; while, hand-in-hand, improve your Online Reputation. When people talk about you, in a positive way, that's called "buzz." When there's "buzz" about you and your company, usually your business is doing well. How can it not? With so many conversations in the Twittersphere, Facebook and elsewhere about you, you must be doing something right--right? Yes.
Now you can easily measure the sentiment of tweets about you by using Peoplebrowsr's Analytics. Disclosure: I am a Peoplebrowsr coach. I became one because I kept raving about how great it is for so many things in the world of Social Networking, that PB (as we affectionately call it) asked me if I'd like to be part of the team. So, yes, I evangelicize about PB quite a bit.
Here's a screenshot of my sentiment in Twitter, for past 30 days, as measured by Peoplebrowsr's Analytics:
Compare mine to the almighty Queen of Social Networking: Mari Smith (@MariSmith) who has 51,467 followers and is one of the kindest people I know:
Here are two more comparisons...the top image shows Mari Smith's Sentiment Count and below that, is my own:
Interesting how big the "neutrality" is:
Now get going and start measuring
Go there now and do your own comparisons so you can have a benchmark. Then determine what you need to do to improve and increase positive sentiment. Then use PeopleBrowsr's Analytics to measure again, so you have a before and after measurement. Please comment and tell me what you think of this tool and what you think of measuring such a thing as "sentiment."