Measure Your Sentiment with PeopleBrowsr Analytics

By: Lori Gama Wednesday October 28, 2009 2 comments Tags: Lori Gama, Mashable, Mashable.com, measure your ROI, measuring sentiment, sentiment, Social Networking

Mashable.com, the Social Media website that breaks hot news and keeps us all informed of Web-related topics, recently ran a post called How To Measure Social Media ROI .  The writer, Christina Warren, mentioned "Sentiment" as one of the things you should measure and analyze on your Social media. I wrote my post in response to theirs.

Measuring your "sentiment" with your Twitter friends is an interesting undertaking. Why would you want to measure such a thing? With a tracking and measuring tool, you can then improve your service and/or products you sell;  while, hand-in-hand, improve your Online Reputation. When people talk about you, in a positive way, that's called "buzz." When there's "buzz" about you and your company, usually your business is doing well. How can it not? With so many conversations in the Twittersphere, Facebook and elsewhere about you, you must be doing something right--right? Yes.

Now you can easily measure the sentiment of tweets about you by using Peoplebrowsr's Analytics. Disclosure: I am a Peoplebrowsr coach. I became one because I kept raving about how great it is for so many things in the world of Social Networking, that PB (as we affectionately call it) asked me if I'd like to be part of the team. So, yes, I evangelicize about PB quite a bit.

Here's a screenshot of my sentiment in Twitter, for past 30 days, as measured by  Peoplebrowsr's Analytics:

sentimentchart

Compare mine to the almighty Queen of Social Networking: Mari Smith (@MariSmith) who has 51,467 followers and is one of the kindest people I know:

marismithsentiment

Here are two more comparisons...the top image shows  Mari Smith's Sentiment Count  and below that, is my own:

marismithchart

Interesting how big the "neutrality" is:

sentimentgraphchart

Now get going and start measuring
Go there now and do your own comparisons so you can have a benchmark. Then determine what you need to do to improve and increase positive sentiment. Then use PeopleBrowsr's Analytics to measure again, so you have a before and after measurement.   Please comment and tell me what you think of this tool and what you think of measuring such a thing as "sentiment."
Lori Gama

About the Author: Lori Gama

Lori Gama is The Online Visibility Expert and founder of DaGama Web Studio, a Digital Marketing firm she started in 1995. She works with B-2-B to create visibility, credibility and profitability by leveraging web design,content strategy, social media, SEO and other digital marketing. She is a Digital Marketing pioneer and once again is innovating by becoming one of the first in Colorado to use Drones to capture another dimension of the stories her clients are sharing. Contact Lori for your next project if you want outstanding results: 970-378-7822.

Find on Google+

Yes, there is an api for PeopleBrowsr. Go to my.peoplebrowsr.com and login for free. Then click on the "PB Air download", which is useful in many ways, especially if you are importing groups from Tweetdeck. Let me know how you like Peoplebrowsr. Thanks for your comment.

- lorigama


Yes, there is an api for PeopleBrowsr. Go to my.peoplebrowsr.com and login for free. Then click on the "PB Air download", which is useful in many ways, especially if you are importing groups from Tweetdeck. Let me know how you like Peoplebrowsr. Thanks for your comment.

- lorigama