Monday July 18, 2016 0 comments
Here are step-by-step instructions on: How To Share a Facebook Live Video. Scroll down below to see my graphic with instructions.
You can use Facebook Live Video from your phone, of course, and share to your timeline. You can use it in Facebook Groups, too.
Live video is a powerful marketing tool. Just look at what happened when Periscope, Meerkat and Snapchat launched–they immediately grew quickly –and have spawned other hybrids, like Blab.
Did you know that 65% of people watch a video three-fourths of the way through? And 75% of people watch videos online every week! I watch videos online quite a bit. I’m one of the 58% of people who do it daily. Do you?
It’s not just puppies and baby goat videos (those are fun, right?). And we all know what happened when the Chewbacca Mom's Facebook Live Video went viral, right? Work-related videos are watched by 75% of business executives every week!
Why Should YOU Consider Live Streaming Video for Marketing?
Turns out that people love the immediacy and real-deal-ness of live video. The person broadcasting is totally putting herself or himself on the line (pun intended!). And it’s live. Make a mistake and you can’t edit it out later. There is no “later” on live streaming video. It’s now.
That’s why it’s the fastest way to sell, too.
People get to see the real you and then they can decide right then if they likeyou. If they do, they’ll keep watching and giving you their attention. That’s very valuable. Time and attention is more valuable than money.
Once you have their attention, just be yourself. The more authentic you are, the more you’ll start to attract your tribe with your vibe. I’ve said this for many years now. Well, now it doesn’t get anymore “live” than this unless you’re in the same room together.
Perhaps that’s why 96% (!) of B2B companies are planning to use video in their content marketing in the coming year.
Facebook has rolled out live streaming video to iPhone users first. Hopefully, Android is coming soon (as of this writing).
Underneath these “How-To” instructions is a short list of ways you can integrate live video into marketing for your business.