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Mind-Map Your Way to Your Ideal Client

By: Lori Gama Monday July 22, 2013 0 comments Tags: authors, coaches, entrepreneur, heart-centered, Lori Gama, Marketing, Online Marketing, online visibility, tribes, websites

Mind-Map Your Way to Your Ideal Client

"Everyone is my client!" Have you ever said that? Do YOU believe that "everyone" is your client? After 18 years of running my own business, I am still surprised at how many business owners I meet, who have been in business for several years themselves, and think that "everyone" is their client. Or they have NO IDEA who their ideal clients are. I don't mean to judge. Not at all. I've been there myself. For many years I didn't really know who my ideal clients were either. And in the beginning, I, too, thought that "everyone" was my... Read More


Social Media Has Become the Air We Breathe

By: Lori Gama Saturday December 31, 2011 0 comments Tags: Digital Lives, Digital Marketing, Facebook, google, Lori Gama, Marketing, online visibility, Social media, Social Networking, social signals, Social Web, Twitter, video entrepreneurs, we are all cyborgs, YouTube

Unless you've been living off the grid, in the woods, under a rock, you know that social media has become part of our lives.   We'll look back on 2011 as the year that social media became like the air we breathe - so much a part of us that we wonder about those people who have managed to NOT have a Facebook account or at the very least, have a LinkedIn account (what ARE they hiding?).  Look at these examples of how social media and social search have become ingrained into our daily activities around the planet: You can no longer... Read More


Social Revolución: Hispanic-fluentials

By: Lori Gama Monday September 21, 2009 8 comments Tags: Being Latino, Hispanic, Hispanic consumers, Hispanic marketing, Hispanics, Lance Rios, Latinas, Latinos, latism, Lori Gama, Louis Pagan, Marketing, Robin Caldwell, Technology

Social Revolución: Hispanic-fluentials

I just learned I'm a  "Hispanic-fluential." "Hispanic-fluentials spend more time per week interacting with others online (30 hours) than the general population of U.S. influencers, called e-fluentials (25 hours). according to  a study done by Burson-Marsteller. I match all the characteristics and habits of a Hispanic-fluential because I'm online more than my any of my peers; I talk about brands more often than any other group  and I talk OFF-line, in face-to-face conversations, more than my  peers.  I'm thinking I'm a pretty... Read More


Latinos In Social Media--Mi Familia!

By: Lori Gama Wednesday August 26, 2009 26 comments Tags: Census Bureau, Hispanics, Latinas, Latinos, latism, leaders, Lori Gama, Marketing, Seth Godin, Social media, tribes

Latinos In Social Media--Mi Familia!

Have you heard the great news? Latinos In Social Media (#latISM) was born and is a rapidly-growing group . Just in time, too, because I was beginning to feel a little lonely out here. But the more I reached out to other Latina(o)s through LinkedIn, Twitter and Facebook, the more I felt like I was coming home. Befriending people within my culture is like gathering together with mi familia, who all welcome me and celebrate with me--without hesitation, with trust, and with an all-knowing embrace like primas y primos reuniting, singing,... Read More