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My Favorite Tweep of the Week - Denisse Icaza

By: Lori Gama Wednesday July 24, 2013 4 comments Tags: Hispanic, Hispanic consumers, Hispanic marketing, Latinas, latism, Lori Gama, Online Marketing, Social Networking, tribes, Twitter

My Favorite Tweep of the Week - Denisse Icaza

Lori's Favorite Tweep of the Week @DenisseIcaza Denisse Icaza  is a Latina blogger and entrepreneur who founded  Ahoras para Mamá  (Translation: Savings for Mama):  a website that serves the Spanish-speaking community. The site is jam-packed with coupons that moms are in need of.  Denisse's Facebook community is made up of 7,806 fans (!)  and growing strong. She's one of the elite Disney Social Media Moms who gets to check out fun, new stuff at Disney World and blog about it or create a video about it. Denisse's... Read More


Social Revolución: Hispanic-fluentials

By: Lori Gama Monday September 21, 2009 8 comments Tags: Being Latino, Hispanic, Hispanic consumers, Hispanic marketing, Hispanics, Lance Rios, Latinas, Latinos, latism, Lori Gama, Louis Pagan, Marketing, Robin Caldwell, Technology

Social Revolución: Hispanic-fluentials

I just learned I'm a  "Hispanic-fluential." "Hispanic-fluentials spend more time per week interacting with others online (30 hours) than the general population of U.S. influencers, called e-fluentials (25 hours). according to  a study done by Burson-Marsteller. I match all the characteristics and habits of a Hispanic-fluential because I'm online more than my any of my peers; I talk about brands more often than any other group  and I talk OFF-line, in face-to-face conversations, more than my  peers.  I'm thinking I'm a pretty... Read More


Latinos In Social Media--Mi Familia!

By: Lori Gama Wednesday August 26, 2009 26 comments Tags: Census Bureau, Hispanics, Latinas, Latinos, latism, leaders, Lori Gama, Marketing, Seth Godin, Social media, tribes

Latinos In Social Media--Mi Familia!

Have you heard the great news? Latinos In Social Media (#latISM) was born and is a rapidly-growing group . Just in time, too, because I was beginning to feel a little lonely out here. But the more I reached out to other Latina(o)s through LinkedIn, Twitter and Facebook, the more I felt like I was coming home. Befriending people within my culture is like gathering together with mi familia, who all welcome me and celebrate with me--without hesitation, with trust, and with an all-knowing embrace like primas y primos reuniting, singing,... Read More