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Latinos In Social Media: George Torres - The Urban Jibaro

By: Lori Gama Monday October 19, 2009 2 comments Tags: George Torres, Hispanic consumers, Hispanic marketing, Hispanics, Thought leaders, Urban Jibaro

Latinos In Social Media: George Torres - The Urban Jibaro

At what point in life did you realize your inner strength and fortitude? I have always been a survivor. My life was really tough growing up and I had every opportunity to make a left and accept a life in which I could only just "exist". It was through Richie Perez that I was inspired to take control of my life and stop being a victim of circumstance. He taught that what happened to me was a lesson and that I did have a greater purpose. This motivated me to learn about my history and understand the root causes of some of the negativity I see... Read More


Johnny Rivera: The Latino Edge

By: Lori Gama Monday October 19, 2009 0 comments Tags: Hispanic marketing, Hispanics, John Rivera, Latino, The Latino Edge, Thought leaders

Johnny Rivera: The Latino Edge

[caption id="attachment_523" align="alignleft" width="192" caption="Johnny Rivera"] [/caption] Continuing to celebrate Hispanic heritage in the U.S., I'm promoting Latina(o)/Hispanic leaders in my blog. Meet Johnny Rivera, Co-host for "Off the Kuf" FM morning talk radio show, Syndicated Writer, Social Media/Internet Marketing Guru, Network (Computer) Engineer, Web Developer, Owner of ThinkRivera Technologies. Johnny Rivera is very perceptive about people and has been blazing a trail on the Web for almost two decades.  Tweet with this... Read More


Social Revolución: Hispanic-fluentials

By: Lori Gama Monday September 21, 2009 8 comments Tags: Being Latino, Hispanic, Hispanic consumers, Hispanic marketing, Hispanics, Lance Rios, Latinas, Latinos, latism, Lori Gama, Louis Pagan, Marketing, Robin Caldwell, Technology

Social Revolución: Hispanic-fluentials

I just learned I'm a  "Hispanic-fluential." "Hispanic-fluentials spend more time per week interacting with others online (30 hours) than the general population of U.S. influencers, called e-fluentials (25 hours). according to  a study done by Burson-Marsteller. I match all the characteristics and habits of a Hispanic-fluential because I'm online more than my any of my peers; I talk about brands more often than any other group  and I talk OFF-line, in face-to-face conversations, more than my  peers.  I'm thinking I'm a pretty... Read More


Latinos In Social Media--Mi Familia!

By: Lori Gama Wednesday August 26, 2009 26 comments Tags: Census Bureau, Hispanics, Latinas, Latinos, latism, leaders, Lori Gama, Marketing, Seth Godin, Social media, tribes

Latinos In Social Media--Mi Familia!

Have you heard the great news? Latinos In Social Media (#latISM) was born and is a rapidly-growing group . Just in time, too, because I was beginning to feel a little lonely out here. But the more I reached out to other Latina(o)s through LinkedIn, Twitter and Facebook, the more I felt like I was coming home. Befriending people within my culture is like gathering together with mi familia, who all welcome me and celebrate with me--without hesitation, with trust, and with an all-knowing embrace like primas y primos reuniting, singing,... Read More