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My Favorite Tweep of the Week - Denisse Icaza

By: Lori Gama Wednesday July 24, 2013 4 comments Tags: Hispanic, Hispanic consumers, Hispanic marketing, Latinas, latism, Lori Gama, Online Marketing, Social Networking, tribes, Twitter

My Favorite Tweep of the Week - Denisse Icaza

Lori's Favorite Tweep of the Week @DenisseIcaza Denisse Icaza  is a Latina blogger and entrepreneur who founded  Ahoras para Mamá  (Translation: Savings for Mama):  a website that serves the Spanish-speaking community. The site is jam-packed with coupons that moms are in need of.  Denisse's Facebook community is made up of 7,806 fans (!)  and growing strong. She's one of the elite Disney Social Media Moms who gets to check out fun, new stuff at Disney World and blog about it or create a video about it. Denisse's... Read More


Latinos In Social Media: George Torres - The Urban Jibaro

By: Lori Gama Monday October 19, 2009 2 comments Tags: George Torres, Hispanic consumers, Hispanic marketing, Hispanics, Thought leaders, Urban Jibaro

Latinos In Social Media: George Torres - The Urban Jibaro

At what point in life did you realize your inner strength and fortitude? I have always been a survivor. My life was really tough growing up and I had every opportunity to make a left and accept a life in which I could only just "exist". It was through Richie Perez that I was inspired to take control of my life and stop being a victim of circumstance. He taught that what happened to me was a lesson and that I did have a greater purpose. This motivated me to learn about my history and understand the root causes of some of the negativity I see... Read More


Social Revolución: Hispanic-fluentials

By: Lori Gama Monday September 21, 2009 8 comments Tags: Being Latino, Hispanic, Hispanic consumers, Hispanic marketing, Hispanics, Lance Rios, Latinas, Latinos, latism, Lori Gama, Louis Pagan, Marketing, Robin Caldwell, Technology

Social Revolución: Hispanic-fluentials

I just learned I'm a  "Hispanic-fluential." "Hispanic-fluentials spend more time per week interacting with others online (30 hours) than the general population of U.S. influencers, called e-fluentials (25 hours). according to  a study done by Burson-Marsteller. I match all the characteristics and habits of a Hispanic-fluential because I'm online more than my any of my peers; I talk about brands more often than any other group  and I talk OFF-line, in face-to-face conversations, more than my  peers.  I'm thinking I'm a pretty... Read More