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My Favorite Tweep of the Week - Denisse Icaza

By: Lori Gama Wednesday July 24, 2013 4 comments Tags: Hispanic, Hispanic consumers, Hispanic marketing, Latinas, latism, Lori Gama, Online Marketing, Social Networking, tribes, Twitter

My Favorite Tweep of the Week - Denisse Icaza

Lori's Favorite Tweep of the Week @DenisseIcaza Denisse Icaza  is a Latina blogger and entrepreneur who founded  Ahoras para Mamá  (Translation: Savings for Mama):  a website that serves the Spanish-speaking community. The site is jam-packed with coupons that moms are in need of.  Denisse's Facebook community is made up of 7,806 fans (!)  and growing strong. She's one of the elite Disney Social Media Moms who gets to check out fun, new stuff at Disney World and blog about it or create a video about it. Denisse's... Read More


Elianne Ramos: A Geek Goddess

By: Lori Gama Monday October 5, 2009 8 comments Tags: Hispanic, Hispanic marketing, Latina businesswomen, Latinos, Successful Latinas

Elianne Ramos: A Geek Goddess

[caption id="attachment_499" align="alignleft" width="193" caption="Elianne Ramos"] [/caption] In honor of Hispanic Heritage month , I'm interviewing several top Latina(o)/Hispanic leaders in Social Media. Elianne Ramos , known as @ergeekgoddess on Twitter , is a Latina Twitter Queen who operates a successful Hispanic Marketing agency in the Baltimore-Washington, D.C. area.  She has worked with clients such as Verizon Wireless, SlimFast, Anheuser-Busch and many other national brands. She creates "instant brand magic." I love... Read More


Social Revolución: Hispanic-fluentials

By: Lori Gama Monday September 21, 2009 8 comments Tags: Being Latino, Hispanic, Hispanic consumers, Hispanic marketing, Hispanics, Lance Rios, Latinas, Latinos, latism, Lori Gama, Louis Pagan, Marketing, Robin Caldwell, Technology

Social Revolución: Hispanic-fluentials

I just learned I'm a  "Hispanic-fluential." "Hispanic-fluentials spend more time per week interacting with others online (30 hours) than the general population of U.S. influencers, called e-fluentials (25 hours). according to  a study done by Burson-Marsteller. I match all the characteristics and habits of a Hispanic-fluential because I'm online more than my any of my peers; I talk about brands more often than any other group  and I talk OFF-line, in face-to-face conversations, more than my  peers.  I'm thinking I'm a pretty... Read More


Hispanic Heritage: Claudia Goffan, CEO Target Latino

By: Lori Gama Thursday September 17, 2009 2 comments Tags: Claudia Goffon, Hispanic, Latina, Latino, Lori Gama, Social Media Plan, Social Networking, Target Latino, Twitter

Hispanic Heritage: Claudia Goffan, CEO Target Latino

In honor of Hispanic Heritage Month ,  I'm featuring Latina and Latino leaders in my Social Networking blog . I asked my friends, who, actually feel more like my primas y primos (cousins) than "just" friends, to contribute their thoughts on Social Networking with Twitter . We're kicking off the celebration of our heritage with Claudia Goffan , president and CEO of Target Latino . [caption id="attachment_439" align="alignleft" width="102" caption="Claudia Goffan"] [/caption] Today, September 16, 2009, LISTA (Latinos in... Read More