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These ideas will help you think of things to Tweet about and also help you figure out exactly: what IS Tweetable? You'd be surprised at how helpful you can be to your Twitter followers when you simply start sharing YOUR unique perspective and expertise. But you do have to mix it up with some personal glimpses of the "non-business" side of you, too. Here's a list of 17 things to Tweet about and help you get going. Tweet your own advice - of course! In Twitter, people follow you for a reason. Usually, it is your unique expertise.... Read More

Though I'm far from being a perfect business owner, after 19 years of running my own company and 15 years before that, of managing other people's companies, I've got a few things to share with you in hopes that you'll become a better business manager or owner sooner, than later. Here are some good habits to have if you want to become a great business owner: Planning:  Schedule at least one hour per week to see your business from a vantage point "on the hill," above the playing field. From this viewpoint (in planning mode), you see and... Read More

You have a LOT of balls to juggle in the air, every moment of the day. Getting you into a daily routine for doing your own social media marketing and doing it effectively and efficiently, while still operating your business at a profitable level, is what today's blog post is all about. Your mind can become overloaded with so many things vying for your attention. That's why it's CRITICAL for you to decide what your reason is for spending a few minutes here and there (and I DO mean "here and there") conversing with fans, friends and... Read More

Do you have a BHAG? If you do, then you're probably a leader in your industry and have a profitable and growing business. If you don't have a BHAG. Get one now. A BHAG is a Big Hairy Audacious Goal. It's an acronym and a concept originally thought of by James Collins and Jerry Porras, in their book: Built To Last: Successful Habits of Visionary Companies (1994). A BHAG is: "a strategic business statement which is created to focus an organization on a single medium-long term organization-wide goal which is audacious, likely to be... Read More

Do's and Don'ts of Twitter Do: Use the same etiquette in Twitter as you would in any other social setting in which you're interacting with people. Mind your manners, as your mom used to say. Be sure to thank each person who helps you, even in the seemingly smallest way. Don't:  Ignore anyone who talks to you or mentions your name. Reply with a Tweet or a Message and carry on the conversation, give thanks, or do something that provides closure. Otherwise, they will feel ignored and will eventually stop following you. Do: Thank a... Read More